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Exposure Draft on IRDAI (Insurance Advertisements and Disclosure) Regulations 2020

IRDA - Exposure Draft on IRDAI (Insurance Advertisements and Disclosure) Regulations 2020

Exposure Draft on Insurance Regulatory and Development Authority of India (Insurance Advertisements and Disclosure) Regulations, 2020


Reference is drawn to IRDA (Insurance Advertisements and Disclosure) Regulations, 2000 which were notified in the year 2000, and for which two minor amendments were effected in 2010 and 2015 respectively.

Evolutionary trends in advertisements in the last 20 years coupled with technological developments which have changed the medium of advertising thereby necessitating the review of existing Advertisements Regulations.


1. The following are some of the key changes proposed to the current Regulations:

a. Modifying definition of advertisements and rationalisation of certain other definitions.

b. The term ‘Insurance Intermediary’ has been aligned with the provisions of the IRDA Act,1999 as amended in 2015.

c. Various types of Advertisements such as Institutional Advertisements, Invitation to inquire, Invitation to contract and Joint Sales Advertisements have been incorporated in the new regulations.

d. Suitable provisions have been introduced for governing publication of Ranking and Awards by Insurance companies.

e. Changes have been made keeping in mind the recent development in the technology, new and emerging medium or mode used for circulation of Insurance advertisements and option to unsubscribe.

f. Scope of the term ‘Misleading Advertisement’ has been enlarged.

g. Onus for enforcing compliance on advertisement endorsed by third parties has been cast on Insurance companies for compliance.

h. Provisions have been incorporated to allow advertisements in different languages, without change in content from that of the base version, with the filing of a certificate.

2.  The draft Insurance Regulatory and Development Authority of India (Advertisements and Disclosure) Regulations, 2020 is placed herewith as Annexure 1 for public and other stakeholder comments.


3.  The comments/suggestions on the draft Regulations  may be mailed to Mr.Gopakumar E.S, Deputy General Manager (Life) at  with a copy to latest by 10th November 2020 in the format  given below.


V.Jayanth Kumar

Chief General Manager (Life Insurance)


Format for providing Comments / Suggestions


Proposed IRDAI (Insurance Advertisements and Disclosure) Regulations, 2020

Change Suggested by :- ________________


Page No

Regulation No.

Sub-Regulation No./ Para Number

Comments / Suggestions







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